In 2008, feature[23] started as a custom software development firm.  We grew into management consulting, digital innovation, product design, big data, and advanced analytics.  Today, we're all of those things and much more.  

From business ideation and innovation services to product and platform strategy, design and engineering, we craft exceptional business technology solutions and compelling digital transformation strategies to capture target outcomes and deliver real-world results. 

We believe deeply in challenging traditional thinking to help modern businesses embrace the digital economy and anticipate the constantly evolving technology landscape.  We are entrepreneurial, agile, and lean, working alongside our clients to keep you moving at startup speed.  We focus on collaboration, empowering teams, and building great software with sustainable and extensible innovation as our goal.


How We Do It

Our methodologies maximize returns quickly and iteratively, in all areas: business impact, engineering value, product innovation, and knowledge share and skills transfer.  Our culture is inspired by connecting with yours, enabling teams to learn leading-edge technologies, modern approaches, best practices, and new capabilities.  While we deliver, we partner to empower your teams to continue moving forward, now and into the future.


Software Governance™  Diagnostic

Agile, SCRUM and process – that’s table stakes. We optimize for software-driven transformation.

Our Software Governance™ framework provides insight into an organization's ability to achieve (or hinder) digital agility: strengths, weaknesses, structures, leadership and culture. 


Experience Strategy + Interaction Design

Design connected product architectures for platforms, devices, hardware and software. 

We explore human behavior and interaction to create unique, highly engaging digital and physical ecosystems. We help you design for digital and physical interactions, combining hardware and software at the intersection of business goals, tech innovation, and market disruption. 


Defining Game Changing Digital Business Strategy

We believe the future is about businesses embracing and adapting to constant change.

We help you align roadmaps based on who you are today, and who you'll need to be tomorrow. Develop the capabilities to manage and sustain speed, scale and adaptability for the long term.


Identifying Growth Opportunities

Discover new business models, products, and experiences to solve user needs and motivations.

"Uber-izing" business models takes technical firepower, design acumen and business savvy.  We call it service design - designing digital narratives for people, process, infrastructure and communication to streamline business operations and consumer-brand relationships.


Data Strategy and Advanced Analytics

Connect data management, deep insights, and people through intelligent applications.

We help you design modern data architectures to create powerful tools for advanced big data analytics and data science. Enable people, digital strategies, deliberate growth, and market value.


Visual Journey Mapping + Experimentation

Deliver impact, insight and visual experiments to simplify complex ideas and cultivate knowledge. 

We focus visual thinking as a people-centered innovation process to reimagine business models, redesign operations, and enhance consumer-brand relationships. We facilitate efficient and cost-effective product and service understanding in less time and for less money.


Your Application, Product + Platform Engine For Modern Business Execution

Our technology engineering teams are autonomous and multidisciplinary, combining thought leadership, creative design services, and knowledge across business strategy, enterprise architecture, and IT infrastructure. Our delivery is collaborative and complementary to internal capabilities, helping uncover innovative differentiation to exploit market opportunities quickly.

Software Platform + Technology Strategy

Our rigorous product development applies deep understanding of business models, technologies, and market opportunity. We harness complexity and define architectures and positioning strategies for the whole company or department.

  • Software Strategy
  • Enterprise Architecture
  • Application Management
  • IT Solution Architecture
  • Technology Strategy + Organization
  • Implementation Design
  • Technology Auditing
  • DevOps
  • Software Development Life Cycle (SDLC)
  • Application Development + Maintenance (ADM)
  • Open Innovation 
  • Deployment Strategy
  • Product Roadmapping
  • Portfolio Management
  • Performance Engineering 
  • Business Analysis
  • IT Business Process
  • Business + Revenue Model Innovation
  • QA Planning
    and much more...

Product Design, User Experience, User Interface

Create user-friendly experiences for digital and physical. We combine intuitive design, hardware and software at the intersection of User Research, User Experience and User Interface to ensure digital products solve human needs and motivations

  • User-Centered Design
  • Multi-Platform Interface Design
  • User Experience Strategy
  • User Experience (UX) Design
  • User Interface (UI) Design
  • Interaction Design
  • Desktop Design 
  • Web Design 
  • Mobile Design
  • Native Mobile Design
  • Responsive Web Design
  • Information Architecture
  • Persona Development
  • Data Visualization
  • Data Feed Design
  • Wireframe Prototyping
  • Concept Development
  • Consumer Insights
  • Experimental Design
  • Customer Experience Modeling
  • Graphic Visual Design
  • Brand Identity + Development
    and much more...

Software Engineering + Application Development

Build enterprise-grade products for web, mobile, desktop, cloud, analytics, Big Data, and IoT. Whether its a mobile customer experience or an internal employee operational efficiency, our products are built for scale, performance, and longevity.

  • Desktop + Web Application Development
  • Mobile App Development (iOS, Android, Windows)
  • Custom Software Backend Architecture + Engineering
  • API + SDK Development
  • Cloud Computing Solutions
  • Internet of Things (IoT)
  • Big Data + Machine Learning
  • Analytics + Reporting
  • Search as a Service
  • Natural Language Processing
  • Sentiment Analysis
  • Enterprise Business Software
  • Business Productivity
  • Regression Testing
  • E-Commerce + M-commerce
  • Server Development
  • Proof-of-Concepts
  • Social Applications
  • Systems + Legacy Integrations
  • Middleware Solutions
    and much more...

Rapid R&D, Prototyping, 

Our experts achieve results in days or weeks, not months or years. By the time you research, we've already launched a product and a business plan. Safely accelerate Prototypes and Minimum Viable Products with feature[23]'s low-risk approach.

  • Market Research
  • Technology Research 
  • User Research
  • User Acquisition + Retention 
  • Consumer Insights
  • New Software Architectures
  • Emerging Operating Systems 
  • Multi-Display Design
  • Online + Physical Experiences
  • Interactive Experiences
  • Location Tracking + Beacons
  • Digital Signage + Point of Sale
  • Gamification
  • Innovation Frameworks
  • Impact Mapping 
  • Customer Journey Mapping
  • Market Research + Trends
  • Rapid Design + Prototyping
  • Minimum Viable Products
  • Customer Development
  • Business Model Innovation
  • IP Development
    and much more...



We believe software should achieve measurable and manageable value – to build, maintain and evolve otherwise is delusional.

With our proprietary product life cycle integration and analytics platform, Software Business Management introduces the new ability to identify opportunities and risks in real-time, and hold teams to a respectable level of accountability.