Where do you stand in the Digital Age?

Digital is not software, it's a mindset. Your organization's prosperity is dependent on adjusting to new ways of thinking, learning, doing, and being to unleash the benefits of digital technologies.

When it comes to a transformational mindset, there are four modern types of companies most people can identify with: LeadersPioneersBeginners, and Walking Dead (Status Quo).


1) WALKING DEAD (Status Quo)

The Walking Dead in the bottom left are typically there by accident but still make up 30% of the market. These firms are still alive somehow and skeptical of adopting trends, often to their own demise. They are uninformed of their digital problem and are unaware of the valuable opportunities being missed. They are most likely the traditional businesses being killed off by digital disruption. They may never execute, but may start to make some small investments without effective transformation management in place.


The conservative adopters of the bottom right make up 50% of the market. They favor mainstream and incremental innovation. Cautious Beginners understand the need for a strong unifying vision as well as governance and culture, but are afraid to make big bets. Aiming to spend wisely, they put things off to carefully explore and assess. They discuss issues for months or maybe years, worried about things like certainty and risks, fearing the opportunities their competitors are already taking.


Reactive Pioneers in the top left are afraid to be first and make up 15% of the market. These firms have implemented digital applications, and haven't achieved breakthrough innovation. They are motivated by change, but are following the market leaders, and don't have the real knowledge to maximize business benefits. Right now, they are 1) "Bound". adopted tech that constrains and is limiting growth; or, 2) "Enabled". tech increased abilities to deliver, but isn't focused as their business model definition...yet.


Digital Leaders in the top right quadrant make up 5% of the market. Leaders truly understand the value proposition of digital and proactively transform business models. They combine innovation, governance and engagement, with sufficient investment to differentiate their offerings. They extend their vision and leadership into a digital culture empowered to implement digital networks wisely. By carefully coordinating digital initiatives, they continuously advance their competitive advantage and revenue generation.


How ready are you for Digital Business Transformation?

A new Program that helps modern businesses shape the Madness of being Digital.

feature[23]'s Software Business Management™ Program is custom-tailored to clients based on our comprehensive analysis of systems, strategic opportunities, business risks, digital acumen and capabilities. Using our evaluation, feature[23] partners with clients to create the most effective engagement models that unlock digital agility and adaptability to support enduring results. Your transformation blueprint will be transparent, measurable and tied to outcomes in business terms. 




Speed of innovation and certainty of your digital strategy is your new IP.


  • Digital Literacy
  • Digital Maturity 
  • Digital Leadership Model
  • Digital Operating Model
  • Digital Business Continuity

Digital maturity begins with understanding how aggressive in concentration your digital technology investments need to be. In the Software Intensity Audit, feature[23] uses a unique suite of rigorous tools, mapping techniques, cutting-edge software, and situational analysis of your current digital knowledge and capabilities. The information is supplemented by interviews, observations, on-site meetings, market research, and benchmark data which result in a detailed, holistic view into your company's competency and propensity for digital adaptiveness. Our methods are driven by real insights, but also refined by feature[23]'s unique expertise in technical leadership, Software Business Management™, and software approach.



Escape the grip of legacy sourcing, systems, and outdated IT.


  • Digital Technology Source Asset + IP Audit
  • Digital Inventory + Total Cost of Ownership
  • Digital Service Provider Benchmarking
  • Digital Workforce Productivity
  • Digital + Data Architectures

The Digital Portfolio Valuation is an assessment activity meant to establish your company's digital technology culture, assets, liabilities, structures, processes, tools and digital intensity potential. feature[23] applies standard metrics against which your company has a baseline to measure progress within your custom Software Business Management™ Program. This part of the process is typically concerned with the valuation of workforce capabilities, existing technologies, vendor sourcing and current digital operations. This helps participants understand all elements in how to operate successfully within a well-defined Program. Then, consultants work to improve items identified as highest priority.



Transform your business model into an agile, smarter and faster leader.


  • Digital Networks Assessment
  • Digital Risks, Challenges and Constraints
  • Digital Landscape
  • Digital Transformation Management
  • Digital Strategy, Methods and Framework

Firms ready for transformation invest in systematically delivering business outcomes designed around measurability and transparency. The Software Business Approach consists of identifying and creating a shared understanding that will shape your company's future. Activation of your digital approach and technology-based change is combined with your existing assets, strategic governance, cultural engagement, and digital execution all within your Software Business Management™ Program. By developing these capabilities we help drive change in how the company operates – your customer experiences, operations, employee productivity, and business models under a unified vision.



Currently, IT’s budget frequently accounts for 2% to 14% of revenues and more than half of total capital expenditures. Digital Leaders are spending upwards of 20% to 60%. But, 58% of Finance execs still admit their companies have trouble using digital technologies as an enabler. Why? Software construction and maintenance has no visibility of what's going on and what's working — and an unusually high absence of financial accountability.

To be in full control, software portfolios should be measured by economic value to the business. We work with clients to create this dialogue and transform software delivery to achieve measurable business outcomes through data-driven insights.

Transparency is baseline. Our software business intelligence platform delivers real-time, powerful analytics enabling organizations to proactively monitor, manage, and automate manual development processes. Dashboards, key performance metrics, and drillable reporting provides insight to effectively execute strategic initiatives and communicate consumption in business terms. Offering greater transparency articulates quality and business value, identifies risks and opportunities, and presents a convincing argument that we're heading in the right direction to help you maintain a leadership position in the industry.




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